Marketing teams waste more time rewriting AI prompts than almost any other knowledge work activity.
The reason: prompts that work are rarely saved. You get a good result, send the deliverable, close the tab, and the prompt is gone. The next time you need something similar, you start over — rewriting from memory, iterating again, getting a slightly worse result than last time because you cannot remember exactly what you changed.
This is 100 prompts your team should save, organized by marketing function, with {{variable}} placeholders that let you adapt each one to any client, brand, or campaign without rewriting the prompt structure.
Every prompt here is tested and ready to use in ChatGPT, Claude, or Gemini without modification.
Quick Answer: 100 production-ready AI prompts for marketing teams across 6 functions: content strategy (20), blog and long-form writing (20), social media (20), email marketing (15), SEO (15), and campaign analysis (10). All prompts use {{variable}} notation — fill in the brackets and send. For ongoing use, save these to a shared prompt library (PromptAnthology is free to start) so every team member has access from inside their AI tool of choice.
How to Use These Prompts
Each prompt uses {{variable_name}} notation for fields that change from use to use. Replace the bracketed variable with your specific information before sending.
Example:
Write a {{tone}} LinkedIn post for {{company_name}} about {{topic}}.
Audience: {{target_audience}}
Word count: {{word_count}}
Include a call to action that {{cta_goal}}.
Becomes:
Write a thought-leadership LinkedIn post for Acme Corp about their new enterprise security feature. Audience: IT decision-makers at mid-market companies Word count: 150–200 words Include a call to action that drives demo bookings.
Purpose-built prompt managers (like PromptAnthology) show a form with fill-in fields when you open a template — you tab through the variables, fill each in, and the complete prompt is ready to insert in under 10 seconds.
Section 1: Content Strategy (20 Prompts)
CS-01: Content calendar generator
Create a 4-week content calendar for {{company_name}}, a {{company_description}}.
Goals: {{content_goals}}
Target audience: {{audience}}
Channels: {{channels}} (e.g., Blog, LinkedIn, Email, Twitter/X)
Content mix: {{mix_ratio}} (e.g., 40% educational, 30% product, 20% thought leadership, 10% community)
Avoid: {{avoid_topics}}
Output format: One entry per day with channel, content type, topic, headline, and brief description.
CS-02: Content pillar developer
Identify 5 content pillars for {{company_name}} in the {{industry}} space.
Brand positioning: {{positioning}}
Target audience: {{audience}}
Main competitors: {{competitors}}
Topics to avoid (already saturated): {{saturated_topics}}
For each pillar: name it, explain why it is strategically important, list 5 specific content angles under it, and name one competitor content gap this pillar can exploit.
CS-03: Content brief from keyword
Write a detailed content brief for a blog post targeting the keyword "{{target_keyword}}".
Brand: {{brand_name}}
Audience: {{audience}}
Current position (if known): {{current_ranking}}
Competing pages: {{competitor_urls}}
Brief should include: target audience summary, search intent analysis, recommended H2 structure, key points each section should cover, internal linking opportunities, and suggested meta title and description.
CS-04: Competitive content gap analysis
Analyze the content gap between {{our_brand}} and {{competitor_name}} in the {{topic_area}} space.
Our content approach: {{our_approach}}
Their visible content: {{their_content_summary}}
Identify: (1) topics they cover that we do not, (2) topics we cover that they do not, (3) topics both cover where we have an opportunity to go deeper, (4) the three highest-priority gaps to close first based on audience value.
CS-05: Thought leadership topic generator
Generate 10 thought leadership content topics for {{executive_name}}, {{title}} at {{company_name}}.
Industry: {{industry}}
Their area of expertise: {{expertise}}
Current industry trends: {{trends}}
Audience for content: {{audience}}
For each topic: headline, 2-sentence summary of the angle, why it is credible coming from this person specifically, and which channel it fits best.
CS-06: Content repurposing plan
Create a repurposing plan for this piece of content:
{{original_content}}
Brand: {{brand_name}}
Available channels: {{channels}}
For each channel, output: content format, key angle to emphasize for that channel's audience, estimated production time, and any key edits required to make the original content channel-appropriate.
CS-07: Monthly editorial theme
Suggest an editorial theme for {{month_year}} for {{company_name}}, a {{company_description}}.
Current company priorities: {{priorities}}
Upcoming product/announcement/event: {{upcoming}}
Seasonal or cultural context: {{seasonal_context}}
Output: theme statement (1 sentence), rationale (2–3 sentences), 5 content ideas that fit the theme across different formats.
CS-08: Content audit summary
Summarize the performance of this content audit data and recommend priorities:
{{audit_data}}
Brand: {{brand_name}}
Current content goals: {{goals}}
Identify: (1) top 5 performing pieces and why, (2) bottom 5 performers that should be refreshed or consolidated, (3) content gaps the data reveals, (4) 3 immediate actions to take based on the audit.
CS-09: Audience persona content needs
Describe the content needs of this audience persona at each stage of the buying journey:
Persona: {{persona_name}}
Role: {{role}}
Company type: {{company_type}}
Primary pain: {{primary_pain}}
For each stage (Awareness → Consideration → Decision → Retention): what questions is this persona asking, what content format answers those questions best, and what objection is the content overcoming.
CS-10: Content distribution plan
Create a distribution plan for this piece of content:
Title: {{content_title}}
Content type: {{content_type}}
Core message: {{core_message}}
Available channels: {{channels}}
Team resources: {{team_resources}}
For each channel: what to post, when to post, format adaptations needed, expected reach, and how to measure success.
CS-11: Quarterly content strategy review
Review our content strategy performance for Q{{quarter}} {{year}}.
Goals set at the start of the quarter: {{original_goals}}
Actual performance data: {{performance_data}}
What worked: {{wins}}
What did not work: {{challenges}}
Output: performance summary against goals, 3 lessons to carry forward, 3 things to stop doing, and the top 3 strategic priorities for next quarter.
CS-12: Brand voice guide from examples
Analyze these examples of {{brand_name}}'s content and extract a brand voice description:
Examples:
{{example_1}}
{{example_2}}
{{example_3}}
Output: (1) 5-word brand voice description, (2) tone adjectives (6–8), (3) what to always do, (4) what to always avoid, (5) example sentences that demonstrate the voice, (6) example sentences that violate the voice.
CS-13: Content ideation from customer question
Generate content ideas based on this real customer question or complaint:
Customer input: "{{customer_quote}}"
Brand: {{brand_name}}
Product/service context: {{product_context}}
Identify: the underlying concern behind this question, 3 content formats that address it, the specific angle each piece should take, and the search intent this question likely represents.
CS-14: Seasonal campaign content plan
Create a content plan for {{campaign_name}} running {{start_date}} to {{end_date}}.
Brand: {{brand_name}}
Campaign goal: {{goal}}
Budget available for content: {{budget}}
Channels: {{channels}}
Output: week-by-week content schedule with piece titles, formats, channels, production requirements, and the sequencing logic connecting each piece to the campaign goal.
CS-15: Content cluster map
Build a content cluster map for the topic "{{main_topic}}" for {{brand_name}}.
Target audience: {{audience}}
SEO context: {{seo_context}}
Output: 1 pillar page topic, 10 cluster page topics, the internal linking structure connecting them, and the search intent for each cluster page.
CS-16: Influencer collaboration brief
Write a collaboration brief for a content partnership with {{influencer_name}}, a {{influencer_description}}.
Our brand: {{brand_name}}
Campaign goal: {{goal}}
Deliverables we want: {{deliverables}}
What we will provide: {{our_contribution}}
Timeline: {{timeline}}
Include: campaign overview, key messages (what they must say), key constraints (what they must not say), creative latitude guidelines, and measurement criteria.
CS-17: Webinar topic and agenda
Develop a webinar concept for {{brand_name}}'s {{audience}} audience.
Business goal: {{business_goal}}
Target audience pain: {{audience_pain}}
Our unique perspective: {{our_angle}}
Length: {{length}} minutes
Output: working title, hook sentence, speaker lineup suggestion, 4-section agenda with time allocations, 3 key takeaways attendees will leave with, and promotional angle.
CS-18: Newsletter editorial strategy
Design a newsletter editorial strategy for {{newsletter_name}} targeting {{audience}}.
Brand: {{brand_name}}
Publishing frequency: {{frequency}}
Newsletter goal: {{goal}}
Current subscriber count: {{subscribers}}
Output: positioning statement (what makes this newsletter different), section structure for each issue, content sourcing plan (original vs. curated mix), and 3 test subject line formulas for the first issue.
CS-19: Content promotion calendar
Create a 2-week promotion calendar for this piece of content:
Content title: {{title}}
URL: {{url}}
Core angle: {{angle}}
Available channels: {{channels}}
Day-by-day schedule with: what to post, which channel, copy direction for each post (not full copy — direction), and the specific CTA for each.
CS-20: Annual content strategy memo
Write a one-page content strategy memo for {{company_name}} for {{year}}.
Current state: {{current_state}}
Business goals for the year: {{business_goals}}
Content team resources: {{resources}}
Top 3 content priorities: {{priorities}}
Format: executive summary (3 sentences), strategic context (1 paragraph), the 3 priority content investments with rationale, success metrics, and resource requirements.
Section 2: Blog and Long-Form Writing (20 Prompts)
BL-01: Blog post outline
Write a detailed blog post outline for: "{{headline}}"
Target keyword: {{keyword}}
Audience: {{audience}}
Reader's goal: {{reader_goal}}
Unique angle: {{unique_angle}}
Target length: {{length}} words
Include: H2 and H3 structure, 2–3 key points per section, any data or examples to include, internal and external links to reference.
BL-02: Blog introduction hook
Write 3 alternative opening paragraphs for a blog post titled "{{headline}}".
Target audience: {{audience}}
Hook type for each: (1) surprising statistic, (2) relatable scenario, (3) contrarian statement
Brand voice: {{brand_voice}}
Each opening should be 2–3 sentences maximum and end with a sentence that makes the reader want to continue.
BL-03: Section expander
Expand this bullet point into a full paragraph for a blog post:
Bullet point: {{bullet_point}}
Post topic: {{post_topic}}
Audience: {{audience}}
Tone: {{tone}}
Target length: {{word_count}} words
The paragraph should: make a clear point, support it with one specific example or data reference, and transition naturally to the next section.
BL-04: Blog conclusion and CTA
Write a blog post conclusion and call to action for this post:
Post headline: {{headline}}
Main argument: {{main_argument}}
3 key takeaways: {{takeaways}}
Desired reader action: {{desired_action}}
Brand: {{brand_name}}
The conclusion should: summarize without repeating, end with a memorable insight, and include a natural CTA that serves the reader's interest rather than feeling like an ad.
BL-05: Content upgrade idea
Suggest 5 content upgrade ideas for this blog post:
Post title: {{post_title}}
Post topic: {{topic}}
Target audience: {{audience}}
Current conversion goal: {{conversion_goal}}
For each upgrade: format (checklist, template, calculator, etc.), what it contains, why a reader of this post would want it, and how it connects to a product or service offer.
BL-06: Headline variants
Write 10 headline variants for a blog post about "{{topic}}" targeting "{{audience}}".
Current working headline: {{current_headline}}
Target keyword: {{keyword}}
Content angle: {{angle}}
Generate: 3 SEO-focused headlines, 3 click-curiosity headlines, 2 how-to headlines, 1 listicle headline, 1 data-driven headline.
BL-07: Meta description
Write 3 meta description variants for:
Page title: {{page_title}}
Target keyword: {{keyword}}
Primary audience: {{audience}}
Key benefit: {{key_benefit}}
Each must be under 155 characters, include the keyword naturally, and end with an implicit or explicit reason to click.
BL-08: Expert quote sourcing prompt
I am writing a blog post about "{{topic}}" for {{brand_name}}. Suggest:
1. 5 specific claims or points in this post that would benefit from expert attribution
2. For each: the type of expert who could credibly validate it (specific job title / field)
3. 2 ways to find and approach such experts for quick quotes (LinkedIn outreach, HARO, internal SMEs, etc.)
Post outline summary: {{outline_summary}}
BL-09: Counter-argument section
Write a counter-argument section for a blog post arguing that {{our_position}}.
The strongest opposing view: {{counterargument}}
Our response to it: {{our_response}}
Tone: {{tone}}
The section should acknowledge the counter-argument genuinely (not strawman), concede what is valid, and explain why our position holds despite the valid concern.
BL-10: Long-form post first draft
Write a first draft of a {{word_count}}-word blog post based on this outline:
Headline: {{headline}}
Target audience: {{audience}}
Brand voice: {{brand_voice}}
Outline:
{{outline}}
Instructions: Write in full prose (not bullets). Each H2 section should flow naturally into the next. Include one specific example or case study per major section. Do not use passive voice. Do not start any paragraph with "In today's."
BL-11: Post refresh prompt
Refresh this existing blog post to improve its relevance and depth:
Current post content:
{{existing_post}}
Refresh goals: {{refresh_goals}} (e.g., update statistics, add new section on X, improve conclusion)
Current ranking keyword: {{keyword}}
New angle to incorporate: {{new_angle}}
Output: the full updated post with all changes made, not just a list of suggested edits.
BL-12: Case study structure
Write a case study outline for {{client_name}}'s success with {{product_or_service}}.
The challenge they faced: {{challenge}}
The solution implemented: {{solution}}
The result achieved: {{result}}
Output: case study title, executive summary (3 sentences), full narrative outline with sections for background, challenge, solution, results, and quote opportunities, plus 2 suggested pull quotes.
BL-13: Guest post pitch
Write an outreach pitch for a guest post submission to {{publication_name}}.
Our brand: {{brand_name}}
Proposed topic: {{topic}}
Why this topic fits their audience: {{fit_rationale}}
Our credentials on this topic: {{credentials}}
Proposed headline: {{headline}}
The pitch should be under 200 words, lead with the topic benefit to their readers (not our desire for links), and include a brief outline.
BL-14: Stat and data verification prompt
Review these statistics from a draft blog post and flag any that need verification or sourcing:
Draft content:
{{draft_content}}
For each stat: (1) assess whether it is specific enough to need sourcing, (2) flag if the number sounds unusually high/low, (3) suggest the type of primary source that would verify it, (4) note if it appears to be a commonly misquoted statistic.
BL-15: Blog series concept
Design a 5-part blog series on "{{series_topic}}" for {{brand_name}}.
Target audience: {{audience}}
Business goal: {{goal}}
Publishing cadence: {{cadence}}
For each part: headline, core argument, unique angle (why this part, not just a repeat of the main theme), and the connective thread linking each part to the next.
BL-16: FAQ section generator
Generate a FAQ section for a blog post about "{{topic}}" targeting "{{audience}}".
The post's main argument: {{main_argument}}
Top 3 questions the post already answers: {{answered_questions}}
Write 6 additional FAQ questions and answers that: (1) address what a reader might still wonder after reading, (2) capture long-tail search queries related to the topic, (3) each answer is 50–100 words.
BL-17: Internal linking audit
Suggest internal links for this blog post:
Post content:
{{post_content}}
Existing pages on our site (titles + URLs):
{{site_pages}}
For each suggested internal link: the exact anchor text in the post where the link should appear, the target URL, and why this link is relevant to the reader at that point in the post.
BL-18: Post-publish promotional copy
Write promotional copy for this newly published blog post across 3 channels:
Post title: {{title}}
Post URL: {{url}}
Core insight: {{core_insight}}
Target audience: {{audience}}
Generate: (1) LinkedIn post (150 words, thought-leadership tone), (2) email newsletter mention (50 words, conversational), (3) Twitter/X thread hook (first tweet only, under 280 characters). Each should reference the post's specific insight, not just the topic.
BL-19: Competitor post comparison
Compare our blog post to a competitor's post on the same topic:
Our post: {{our_post_url_or_content}}
Competitor post: {{competitor_post_url_or_content}}
Target keyword: {{keyword}}
Assess: word count comparison, depth of coverage comparison, unique points in their post we are missing, unique points in our post they are missing, structural differences, and 3 specific edits that would make our post stronger than theirs.
BL-20: Content E-E-A-T audit
Review this draft blog post for E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness):
Post draft:
{{post_draft}}
Brand: {{brand_name}}
Author: {{author_name_and_credentials}}
Flag: (1) claims that need sourcing, (2) places where the author's experience or expertise should be referenced, (3) missing trust signals (author bio cues, data references, publication dates), (4) anything that might appear to be low-quality or thin content.
Section 3: Social Media (20 Prompts)
SM-01: LinkedIn post — thought leadership
Write a LinkedIn post for {{author_name}}, {{title}} at {{company_name}}.
Topic: {{topic}}
Core insight: {{insight}}
Target audience: {{audience}}
Tone: {{tone}} (options: authoritative, vulnerable, practical, provocative)
Word count: 150–250 words
Include: a hook line, the main insight in 2–3 paragraphs, and a question to drive comments.
Do not use: generic LinkedIn phrases ("excited to share," "humbled by"), excessive emojis, or hashtags beyond 3.
SM-02: LinkedIn post — product/announcement
Write a LinkedIn announcement post for {{company_name}} about {{announcement}}.
Key message: {{message}}
Audience: {{audience}}
Tone: {{tone}}
What makes this news worth caring about to the audience: {{audience_relevance}}
CTA: {{cta}}
Do not lead with the announcement. Lead with the problem it solves or the outcome it enables.
SM-03: Twitter/X thread
Write a Twitter/X thread on "{{topic}}" for {{handle_or_brand}}.
Core argument: {{argument}}
Number of tweets: {{count}}
Audience: {{audience}}
Format: Hook tweet (tweet 1) → numbered insights (tweets 2–{{count-1}}) → conclusion/CTA (final tweet). Each tweet must stand alone and make one clear point. Avoid filler tweets that only tease the next one.
SM-04: Instagram caption
Write an Instagram caption for {{brand_name}} for a {{post_type}} post about {{topic}}.
Image/video description: {{visual_description}}
Brand voice: {{voice}}
CTA: {{cta}}
Hashtag strategy: {{hashtag_count}} hashtags ({{hashtag_style}} — niche-specific / broad / branded)
Word count: under {{word_count}} words
SM-05: Social media content batch (5 posts)
Write 5 social media posts for {{brand_name}} on the theme of "{{theme}}".
Channel: {{channel}}
Audience: {{audience}}
Variety required: 1 educational, 1 behind-the-scenes, 1 product feature, 1 social proof, 1 engagement question
Tone: {{tone}}
Do not repeat the same opening structure across posts.
SM-06: Viral hook generator
Write 10 social media hook options for a post about "{{topic}}".
The post's main point: {{main_point}}
Target audience: {{audience}}
Channel: {{channel}}
Include: 3 contrarian claims, 2 surprising statistics (create plausible framing — I will verify), 2 relatable scenarios, 2 curiosity-gap hooks, 1 bold promise.
SM-07: Social proof post
Write a social proof post for {{brand_name}} using this customer feedback:
Customer quote: "{{quote}}"
Customer: {{customer_name_or_description}}
Channel: {{channel}}
The post should: feature the quote prominently, add 1–2 sentences of context, include a CTA relevant to the customer's outcome, and not read like a testimonial ad.
SM-08: Community engagement response
Write a response to this comment on {{brand_name}}'s social media:
Original post: {{original_post}}
Comment: "{{comment}}"
Commenter sentiment: {{sentiment}} (positive / neutral / critical / question)
The response should: acknowledge specifically (not generically), add value or information, match the brand's voice, and where appropriate, continue the conversation with a follow-up question.
SM-09: Social media bio update
Write 3 social media bio options for {{brand_name}} or {{person_name}} on {{platform}}.
Current bio: {{current_bio}}
What changed: {{what_changed}}
Audience: {{audience}}
Top 3 things to convey: {{priorities}}
Character limit: {{limit}}
Each bio should be distinct in approach and wording.
SM-10: Repurpose blog post for LinkedIn
Adapt this blog post into a LinkedIn post:
Blog post content:
{{blog_post}}
Requirements:
- Identify the 1 most shareable insight from the full post
- Open with that insight (not with "I wrote a blog post about...")
- Provide 3–4 additional supporting points in short paragraph form
- End with the link and a CTA that references what the full post covers
- Word count: 200–300 words
SM-11: Story / Reel script
Write a script for a {{platform}} {{format}} (Story/Reel/Short) for {{brand_name}}.
Topic: {{topic}}
Duration: {{seconds}} seconds
Tone: {{tone}}
On-screen text: {{on_screen_text_needed}} (yes/no)
Script format: [VISUAL] [NARRATION] [TEXT OVERLAY] for each beat of the video. Total beats: {{beat_count}}.
SM-12: Trending audio/hook tie-in
Write 3 ways {{brand_name}} could tie its content to this current trend or conversation:
Trend/context: {{trend}}
Brand's product or service: {{product_service}}
Brand voice: {{voice}}
For each tie-in: the specific angle, what content format fits best, what the brand's unique perspective on this trend is (not just participation), and any risks to flag before posting.
SM-13: Social media launch sequence (5 posts)
Write a 5-post launch sequence for {{brand_name}}'s launch of {{product_or_feature}}.
Launch date: {{date}}
Target audience: {{audience}}
Core message: {{message}}
Channel: {{channel}}
Sequence: (1) teaser — 3 days before, (2) reveal — launch day, (3) feature spotlight — day 2, (4) social proof — day 4, (5) last-chance or extension — day 7. Write each post as publish-ready copy.
SM-14: Competitor response content
A competitor ({{competitor_name}}) just announced {{competitor_announcement}}. Write a social media response strategy for {{brand_name}}.
Our differentiator vs. this announcement: {{differentiator}}
Tone to strike: {{tone}} (options: confident, empathetic, educational, neutral)
Output: 2 post options — one that acknowledges the category news positively and pivots to our angle, one that educates the audience on the factor the competitor announcement does not address.
SM-15: Monthly social calendar
Create a 30-day social media calendar for {{brand_name}}.
Channels: {{channels}}
Posting frequency: {{frequency}}
Themes/campaigns running this month: {{themes}}
Content mix: {{mix}} (e.g., 40% educational, 30% brand, 20% product, 10% user/community)
Key dates or events: {{key_dates}}
Output: day-by-day table with channel, content type, topic, format, and brief copy direction.
SM-16: Social listening response
Someone mentioned {{brand_name}} in this context:
Mention: "{{mention}}"
Sentiment: {{sentiment}}
Platform: {{platform}}
Write 2 response options: one that responds in the public thread and one that prompts a DM follow-up. Both should be authentic, match brand voice, and handle the situation appropriately for the sentiment.
SM-17: Employee advocacy post
Write a LinkedIn post template for {{company_name}}'s employees to share about {{topic}}.
Message company wants to amplify: {{message}}
Tone: personal, not corporate
Length: 100–150 words
Variable fields employees should personalize: {{personalize_fields}}
The template should sound like a person, not a press release. Include a [PERSONALIZE: describe what to add here] marker in 2 places.
SM-18: Social media ad copy (3 variants)
Write 3 variants of social media ad copy for {{brand_name}} promoting {{offer}}.
Target audience: {{audience}}
Primary pain addressed: {{pain}}
Platform: {{platform}}
Character limit: {{limit}} per variant
Variant 1: Pain-focused opening
Variant 2: Outcome-focused opening
Variant 3: Social proof opening
Each variant: headline (under {{headline_limit}} chars), body copy (under {{body_limit}} chars), CTA (under 20 chars).
SM-19: Twitter/X poll
Write 3 Twitter/X poll options for {{brand_name}} on the topic of {{topic}}.
Audience: {{audience}}
Business goal of the poll: {{goal}} (engagement / research / conversation starter)
Each poll: question (under 280 chars), 4 answer options (under 25 chars each). The question should be genuinely interesting to the audience, not a thinly-veiled product promotion.
SM-20: Year-in-review post
Write a year-in-review post for {{brand_name}} or {{person_name}} on {{platform}}.
Key accomplishments this year: {{accomplishments}}
Genuine challenge or lesson: {{challenge}}
What you are most proud of: {{proud_of}}
What is coming next year: {{next_year}}
Tone: {{tone}} (reflective, energetic, humble, bold)
The post should feel earned, not performative. Include 1 specific number or result that is concrete and verifiable.
Section 4: Email Marketing (15 Prompts)
EM-01: Welcome email
Write a welcome email for new subscribers to {{brand_name}}'s {{list_or_product}}.
What the subscriber signed up for: {{signup_context}}
What they will receive: {{value_promise}}
First action you want them to take: {{first_action}}
Tone: {{tone}}
Word count: under {{word_count}} words
Do not open with "Welcome to the family" or any variant.
EM-02: Nurture sequence (5 emails)
Write a 5-email nurture sequence for {{brand_name}} targeting {{audience}} who signed up for {{lead_magnet}}.
Product/service being sold: {{product}}
Sequence goal: move subscriber from {{current_stage}} to {{desired_action}}
Sending cadence: {{cadence}}
Email 1: Deliver the value promised + set expectations
Email 2: Address the primary objection to {{desired_action}}
Email 3: Case study or social proof
Email 4: Feature spotlight most relevant to this audience
Email 5: Direct offer with deadline or incentive
Write full copy for each email.
EM-03: Re-engagement email
Write a re-engagement email for {{brand_name}} targeting subscribers who have not opened in {{inactive_period}}.
What the subscriber originally signed up for: {{original_value}}
What has changed or improved since: {{new_value}}
The re-engagement hook: {{hook}}
CTA: {{cta}} (including a "keep me subscribed" option)
The email should acknowledge the absence without blame and lead with value, not guilt.
EM-04: Product launch email
Write a product launch email for {{brand_name}}'s new {{product_name}}.
Key audience for this launch: {{audience}}
The core problem it solves: {{problem}}
The key differentiator: {{differentiator}}
Launch offer or incentive: {{offer}}
CTA: {{cta}}
Email word count: under {{word_count}} words
Structure: hook → problem → solution → key features (3) → social proof (1 line) → CTA. Do not use a features-first structure.
EM-05: Newsletter issue
Write a single newsletter issue for {{newsletter_name}} targeting {{audience}}.
This issue's theme: {{theme}}
Sections to include: {{sections}} (e.g., one big idea, 3 curated links, one tip, one CTA)
Brand voice: {{voice}}
Total word count: under {{word_count}} words
Make the one big idea the centerpiece. The curated links should add, not just list. The tip should be specific and actionable in under 5 minutes.
EM-06: Cold outreach email
Write a cold outreach email from {{sender_name}} at {{company_name}} to {{recipient_title}} at a {{target_company_type}}.
Our offer: {{offer}}
Their likely pain: {{pain}}
Connection or trigger for reaching out: {{trigger}}
CTA: one small, low-commitment ask
Word count: under 150 words
Do not open with "I hope this email finds you well." Lead with the pain or trigger, not our product.
EM-07: Follow-up email sequence (3 emails)
Write a 3-email follow-up sequence for someone who did not respond to our initial outreach about {{offer}}.
Initial email context: {{initial_email_summary}}
Time between emails: Email 2 at {{interval_2}}, Email 3 at {{interval_3}}
Email 2: Different angle — add value or insight rather than just checking in
Email 3: Final follow-up with an easy out
Each email under 100 words. No guilt, no pressure, no passive aggression.
EM-08: Event invitation
Write an email invitation to {{event_name}} for {{brand_name}}.
Event type: {{event_type}} (webinar, in-person, virtual summit)
Date/time: {{date_time}}
Value proposition for attending: {{value_prop}}
Target audience: {{audience}}
CTA: Register now
RSVP deadline: {{deadline}}
Word count: under {{word_count}} words
EM-09: Customer success email
Write a customer success touchpoint email for {{brand_name}} to send to customers at the {{milestone}} stage.
Customer context: {{context}}
What we want to acknowledge: {{acknowledgement}}
Value-add to include: {{value_add}}
Soft ask (if any): {{soft_ask}}
Tone: warm, not transactional
This is a relationship email, not a sales email. It should not feel like it has an agenda beyond the relationship.
EM-10: Subject line test variants
Write 10 subject line variants for an email about {{email_topic}}.
Audience: {{audience}}
Email content: {{email_summary}}
Primary goal of the email: {{goal}}
Include: 3 curiosity-gap subject lines, 2 benefit-led subject lines, 2 personalization hooks (using [First Name] notation), 2 urgency-based lines, 1 controversial or provocative line.
Note which should be tested against which.
EM-11: Transactional email upgrade
Upgrade this transactional email to be more human and on-brand:
Current email content:
{{current_email}}
Brand voice: {{brand_voice}}
Brand name: {{brand_name}}
Rewrite: maintain all required information and function, add warmth and brand voice, remove corporate jargon, and add one sentence that makes the recipient feel positive about the interaction.
EM-12: Unsubscribe salvage email
Write the email shown on the unsubscribe confirmation page for {{brand_name}}.
What they are unsubscribing from: {{list_or_product}}
Options to offer instead of full unsubscribe: {{options}} (e.g., reduce frequency, different list, pause for 30 days)
Tone: gracious, no guilt
The goal is to retain some connection where possible, but not at the cost of the relationship. It should feel genuinely respectful of their choice.
EM-13: Post-purchase email
Write a post-purchase email for {{brand_name}} sent immediately after someone buys {{product}}.
Order context: {{order_context}}
What the customer should do next: {{next_step}}
Key reassurance to offer: {{reassurance}}
Support information: {{support_info}}
Tone: warm and confident (not defensive or over-explaining)
Bonus section to include: one unexpected value-add the customer did not know was included.
EM-14: Abandoned cart email
Write an abandoned cart email for {{brand_name}} for a shopper who added {{product}} to their cart but did not purchase.
Time since abandonment: {{time_since}}
Primary objection to address: {{objection}}
Incentive to include (if any): {{incentive}}
CTA: {{cta}}
Do not lead with the cart. Lead with the outcome the product delivers. Bring in the cart in paragraph 2.
EM-15: Win-back email
Write a win-back email for {{brand_name}} targeting customers who have not purchased in {{inactive_period}}.
What they originally bought: {{original_purchase}}
What has changed or improved: {{update}}
Win-back offer: {{offer}}
CTA: {{cta}}
Tone: confident, not desperate
The email should assume they are still interested and busy, not that they are unhappy or gone. Frame the absence as theirs, not as a rejection.
Section 5: SEO (15 Prompts)
SEO-01: Keyword cluster builder
Build a keyword cluster for the topic "{{main_topic}}" for {{brand_name}}, a {{brand_description}}.
Target audience: {{audience}}
Geographic focus: {{geography}} (global / US / local — specify)
Competitor domains: {{competitors}}
Output: 1 primary keyword, 5 secondary keywords, 10 long-tail keywords, search intent classification for each (informational / navigational / commercial / transactional), and recommended content format for each cluster member.
SEO-02: Title tag and H1 optimization
Optimize the title tag and H1 for this page:
Current title tag: {{current_title}}
Current H1: {{current_h1}}
Target keyword: {{keyword}}
Page URL: {{url}}
Output: 3 optimized title tag options (under 60 characters, keyword-first where natural), 3 H1 options (under 70 characters, human-focused), and notes on which combination to test first.
SEO-03: Schema markup plan
Recommend schema markup for this page:
Page type: {{page_type}} (blog post, product page, FAQ, how-to, local business, etc.)
Page content summary: {{content_summary}}
Primary keyword: {{keyword}}
Output: recommended schema types, the specific properties to include for each, and the JSON-LD code for the primary schema type.
SEO-04: Featured snippet target
Optimize this content section to target the featured snippet for "{{target_query}}":
Current content:
{{current_content}}
Featured snippet format for this query type: {{snippet_format}} (paragraph / list / table)
Rewrite the content to: answer the query directly in the first 2 sentences, use the exact query language in a heading, present the answer in {{snippet_format}} format, and keep the answer under 100 words.
SEO-05: Internal linking strategy
Create an internal linking strategy for this new page:
New page URL: {{url}}
New page topic: {{topic}}
Existing site pages (list titles + URLs):
{{site_pages}}
Output: (1) 5 existing pages that should link TO this new page (anchor text suggestions included), (2) 5 pages this new page should link TO with anchor text suggestions, (3) priority order for implementation.
SEO-06: Search intent analysis
Analyze the search intent for this keyword: "{{keyword}}"
What type of person is searching for this: {{likely_searcher}}
What they probably want to find: {{likely_goal}}
What format would best satisfy that intent: {{format}}
Review this page and assess whether it currently satisfies the intent:
Page content: {{page_content}}
Output: intent match score (1–5), what the page does well, what it is missing, and the 3 most important edits to improve intent alignment.
SEO-07: Competitor gap analysis
Analyze this competitor's top-ranking page for "{{keyword}}" and identify opportunities for our page:
Competitor URL: {{competitor_url}}
Their content summary: {{their_content}}
Our current page: {{our_page}}
Identify: (1) topics they cover that we do not, (2) depth where they are stronger, (3) where we are stronger, (4) the 3 additions to our page that would make it more comprehensive, (5) one unique angle we could take that they have not.
SEO-08: FAQ section for search
Write a FAQ section for this page optimized for search:
Page topic: {{topic}}
Target keyword: {{keyword}}
Current page content: {{content_summary}}
Generate 8 FAQ questions and answers that: (1) target related long-tail queries, (2) each answer is 50–80 words, (3) each answer includes the question's keyword naturally, (4) format is suitable for FAQPage schema markup.
SEO-09: Local SEO content
Write {{content_type}} for {{business_name}}, a {{business_type}} in {{city}}, {{state}}.
Primary service: {{service}}
Target local keyword: {{keyword}}
Secondary service areas: {{service_areas}}
Content must: naturally include the primary city and state, reference the service area without keyword stuffing, include a local-specific detail or reference, and include a clear CTA.
SEO-10: Page speed impact assessment
Review this page audit data and prioritize technical SEO fixes by impact:
Audit data:
{{audit_data}}
Business context:
Page traffic: {{traffic}}
Page revenue contribution: {{revenue}}
Current Core Web Vitals: {{cwv}}
Prioritize fixes by: (estimated traffic impact) × (fix complexity). Output a ranked list with estimated impact per fix.
SEO-11: SERP FEATURE opportunity
Identify SERP feature opportunities for this page:
Page URL: {{url}}
Target keyword: {{keyword}}
Current SERP appearance: {{serp_features_present}} (e.g., featured snippet, People Also Ask, image pack, video carousel)
For each SERP feature not yet captured: what content or markup change would make this page eligible, estimated difficulty to achieve, and expected traffic impact if captured.
SEO-12: Link building prospecting
Suggest link building opportunities for a page about "{{topic}}" on {{brand_name}}'s site.
Page URL: {{url}}
Our unique content angle: {{angle}}
Competitor backlink profile summary: {{competitor_links}}
Output: 5 link building tactics relevant to this content, 5 types of sites that would naturally link to content like this, and 3 specific outreach angles for each tactic.
SEO-13: Page rewrite for query intent
Rewrite this page to better match the search intent for "{{keyword}}":
Current content:
{{current_content}}
Search intent for this keyword: {{intent}}
Target audience at this stage: {{audience}}
Rewrite instructions: address the intent directly in the first paragraph, restructure H2s to match what a user searching this query wants to find, and ensure the page answers the query before asking for anything.
SEO-14: Topical authority content map
Build a topical authority map for {{brand_name}} in the {{topic_area}} space.
Current content inventory: {{current_content}}
Main topic to own: {{main_topic}}
Audience: {{audience}}
Output: the pillar/cluster structure needed to establish topical authority, content gaps that most affect authority, and a 90-day content priority roadmap to fill the most important gaps first.
SEO-15: Core Web Vitals improvement prompt
Identify the most impactful Core Web Vitals improvements for this page:
URL: {{url}}
Current CWV data: LCP {{lcp}}, INP {{inp}}, CLS {{cls}}
Page type: {{page_type}}
Tech stack: {{tech_stack}}
For each failing metric: root cause most likely for this page type and stack, the specific fix to implement, expected improvement, and implementation priority order.
Section 6: Campaign Analysis (10 Prompts)
CA-01: Campaign performance summary
Summarize the performance of this marketing campaign:
Campaign name: {{campaign_name}}
Goals: {{goals}}
Performance data: {{data}}
Date range: {{date_range}}
Output: executive summary (3 sentences for a non-marketing audience), goal achievement rate for each metric, 3 things that worked, 3 things that did not, and the top recommendation for the next campaign.
CA-02: A/B test interpretation
Interpret these A/B test results and make a recommendation:
Test: {{test_description}}
Variant A result: {{variant_a}}
Variant B result: {{variant_b}}
Sample size: {{sample_size}}
Statistical significance: {{significance}}
Interpret: which variant won and by how much, whether the results are statistically meaningful, the hypothesis about WHY the winner won, and the recommendation for next steps.
CA-03: Channel attribution analysis
Analyze this channel attribution data and identify budget reallocation opportunities:
Attribution data:
{{attribution_data}}
Current channel budget allocation:
{{budget_allocation}}
Identify: (1) over-invested channels relative to attributed performance, (2) under-invested channels, (3) recommended budget shifts, (4) which metrics are being used correctly and which may be misleading.
CA-04: Conversion funnel analysis
Analyze this conversion funnel and identify the biggest drop-off opportunity:
Funnel data:
Stage 1 ({{stage_1_name}}): {{stage_1_count}} → Stage 2 ({{stage_2_name}}): {{stage_2_count}} → Stage 3 ({{stage_3_name}}): {{stage_3_count}} → Conversion: {{conversion_count}}
For the largest drop-off point: likely reasons for the drop, what data would help confirm the reason, and 3 specific interventions to test.
CA-05: Monthly marketing report
Write a monthly marketing report for {{company_name}} for {{month_year}}.
Audience for the report: {{audience}} (e.g., leadership team, board, marketing team)
Data available:
{{data}}
Format: executive summary (5 sentences), KPI table with goal vs. actual, narrative on 3 key wins, narrative on 2 areas of concern, and a forward-looking recommendation section.
CA-06: ROI calculation and framing
Calculate and frame the ROI of this marketing investment:
Investment: {{investment_amount}} on {{investment_description}}
Results attributed: {{results}}
Timeframe: {{timeframe}}
Business goal this investment served: {{goal}}
Output: ROI calculation, how to frame this for a {{audience}} (executive / finance / marketing) audience, and the caveats to include for intellectual honesty.
CA-07: Audience segment analysis
Analyze performance data by audience segment and identify the highest-value segments:
Data by segment:
{{segment_data}}
Business context: {{context}}
Identify: (1) top-performing segment and why, (2) underperforming segment with highest upside, (3) recommended budget or effort shift between segments, (4) the one insight that would most change our current approach.
CA-08: Competitive benchmark report
Write a competitive benchmark summary for {{brand_name}} vs. {{competitors}}.
Data available:
{{benchmark_data}}
Frame the report for: {{audience}}
Structure: where we lead, where we trail, where we are at parity, the one gap that most affects business outcomes, and the recommended response to the most threatening competitor advantage.
CA-09: Campaign post-mortem
Facilitate a post-mortem analysis of this campaign:
Campaign: {{campaign_name}}
Goal vs. result: {{goal_vs_result}}
What we know worked: {{wins}}
What we know did not work: {{failures}}
Hypotheses about why: {{hypotheses}}
Structure the post-mortem output as: key facts (not opinions), root causes for both wins and failures, lessons to apply to the next campaign, and processes to change (not just things to do differently).
CA-10: Forecast and goal-setting
Build a marketing forecast for {{quarter_or_year}} for {{brand_name}}.
Historical data:
{{historical_data}}
Business targets: {{business_targets}}
Expected changes vs. prior period: {{expected_changes}}
Output: channel-level forecasts with assumptions stated, aggregate goal recommendations, the leading indicators to track weekly to know if we are on track, and the triggers that should prompt a strategy adjustment.
How to Save and Use These Prompts
Reading 100 prompts once produces limited value. The value is in having them accessible the next time you need one.
The fastest setup: Install the PromptAnthology browser extension, create a free account, and save the prompts relevant to your role. The extension overlays inside ChatGPT, Claude, and Gemini — you can access any saved prompt in under 5 seconds from inside your AI tool of choice without switching tabs.
For teams: Create a shared workspace and load the prompts your team uses most. Every team member accesses the same library from inside their preferred AI tool. Add {{variable}} field forms so prompts adapt to each use without rewriting.
The one habit that matters: Save any prompt that produces a result worth reusing. The library grows with every project. Six months from now, the best prompts in your library will be ones you wrote for a specific client or campaign — not ones you found on a list.
Frequently Asked Questions
Do these prompts work in Claude, ChatGPT, and Gemini?
Yes. All prompts are written to be model-agnostic. Well-structured prompts with explicit instructions, output format requirements, and {{variable}} notation transfer across major AI models with minimal modification. Some prompts may produce better results in specific models for specific tasks — note those differences in your saved library.
Can I use these prompts for client work without attribution?
Yes. These are templates to adapt and use, not intellectual property to cite. The value is in the structure — the context, task, format framework. Customize every prompt to your brand, client, and use case.
What is the {{variable}} notation?
Double-bracket notation marks fields that change from use to use. Replace {{brand_name}} with your actual brand name, {{audience}} with your actual audience description, and so on. Purpose-built prompt managers convert these into fill-in forms automatically, so you tab through the fields rather than editing the raw prompt text each time.
How many of these should I save to start?
Start with 10–15 from the functions you use most. A library of 15 prompts you actually use is worth more than 100 you saved and never opened. Expand from there as projects create new needs.
Can I share these with my team?
Yes. For team sharing with browser extension access from inside AI tools, see how to share AI prompts with your team. For building the full team library structure, see how to build a shared prompt library for your team.
What if a prompt does not work as expected?
Most prompt failures are context gaps — the AI does not have enough information about your specific brand, audience, or output requirements. Check whether all {{variable}} fields are filled in, and whether the prompt includes your brand voice or style context. Adding a 2–3 sentence brand voice description to any prompt that produces off-tone output usually fixes it.
Save These Prompts to Your Library
You now have 100 production-ready prompts. The question is whether they will still be accessible to you and your team in three weeks.
Save all 100 to your PromptAnthology library — free, no credit card required. The browser extension makes them accessible from inside ChatGPT, Claude, or Gemini in under 5 seconds. Variable templates convert to fill-in forms so prompts adapt to each use without rewriting.
For more on how to organize and manage your library as it grows, see how to save and organize AI prompts in one place and prompt management for marketing teams.